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Case Study Serverless Email Subscription Service | F9 Infotech
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About FUJIFILM

Fujifilm, founded in 1934 and headquartered in Tokyo, is a global leader in imaging and technology solutions. Primarily for photography, printing, optical devices, and enterprises solutions, with a strong presence in the Middle East

Fujifilm is recognized for its innovation, quality, and customer-focused approach, helping businesses and consumers adapt to a fast changing digital world.

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Customer Introduction

Fujifilm, founded in 1934, is a global leader in imaging, printing, healthcare, and technology solutions. With a strong presence in the Middle East, Fujifilm offers a diverse portfolio including digital cameras, medical imaging systems, printing solutions, and enterprise services. Renowned for innovation and quality, Fujifilm continuously seeks to enhance customer engagement and deliver value-driven experiences.

Challenge Overview

Fujifilm’s Middle East division wanted to strengthen customer engagement by delivering timely, personalized, and automated email communications. Traditional manual campaigns were time consuming, lacked segmentation, and created inefficiencies for marketing teams.

The challenge was to design a scalable, secure, and automated solution to manage subscriptions, deliver personalized content, and improve outreach efficiency while reducing operational costs. Fujifilm needed a system that could handle thousands of subscribers across different business segments—imaging, printing, and healthcare—while ensuring data security and compliance.

Solution Overview

F9 Infotech designed and implemented a serverless Email Subscription Service on AWS tailored for Fujifilm’s engagement needs.

  • Amazon API Gateway + AWS Lambda: Allowed customers to subscribe seamlessly via Fujifilm’s digital platforms.
  • Amazon DynamoDB: Stored subscriber information securely with support for segmentation (e.g., imaging, printing, healthcare).
  • Amazon S3: Hosted content libraries (e.g., newsletters, quotes, promotional templates).
  • Amazon EventBridge: Scheduled email campaigns (daily, weekly, monthly).
  • Amazon SES / SendGrid Integration: Delivered high-volume, personalized emails with strong deliverability.
  • Amazon SNS: Sent notifications for new subscribers and campaign monitoring.
  • AWS CloudWatch: Enabled observability, logging, and performance monitoring of the entire pipeline.

This fully serverless setup ensured scalability, minimized infrastructure management, and optimized cost efficiency.

Benefits Delivered to Customer
  • Personalized Engagement: Customers received targeted newsletters (e.g., photography tips, healthcare updates, printing promotions).
  • Operational Efficiency: Automated workflows reduced manual overhead and improved campaign turnaround time.
  • Cost Optimization: Pay-per-use AWS serverless architecture minimized infrastructure spend.
  • Scalability & Resilience: Seamlessly handled subscriber growth and peak campaign loads.
  • Data Security & Compliance: DynamoDB encryption, IAM policies, and AWS-native security ensured customer trust.

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